Measured friction
Where real workflows lose time, money or information.
Closed venture studio · Yerevan
We are a closed venture studio. We study where systems lose time and value, redesign the mechanism and build a company around it.
An illustration of the method, not studio statistics.
Drag to rotate · click to scatter
Scattered observations become a map of how a system works. We trace the losses, understand the constraint and design a better mechanism.
Why a studio
Inspired by Leonardo da Vinci’s engineering approach, we observe real work, measure friction and break systems into parts. We recombine known mechanisms to remove the cause. What we learn and build becomes a foundation for the next venture: one method, many companies.
The formula
Where real workflows lose time, money or information.
Known mechanisms, recombined to remove the cause.
Customer commitments and viable economics.
Evidence guides each decision: proceed, revise or stop.
Method
Lab
Project codenames. Details and stages are not publicly disclosed.
Field: Undisclosed
Field: Undisclosed
The next theme begins here.
Join
Engineers, researchers, designers and future founders. Help observe real work, build mechanisms and turn validated opportunities into companies.
Write to usDiscuss the studio’s venture pipeline, evidence at each gate and how capital supports validation, creation and growth.
Write to usBring domain expertise, access or a workflow worth studying. Together, we can test the friction, validate demand and design the mechanism.
Write to usJoining the team, investing or partnering — it all starts with one email.
Our ventures originate in-house. We don’t accept outside startup ideas.